Today, more businesses are deciding to create and/or increase their business presence on the Internet. Having an online presence that is:
- Regularly updated and,
- Provides useful information that your users/clients deem of value
is critical to the marketing plans of a larger majority of businesses each day. Small to mid-sized businesses find this challenging due to limited manpower, equipment and, finances.
Open-source software (“OSS”)
Open-source software or “OSS” (see Wikipedia Open-source software) has evolved to compete with the largest of private software offerings by such Information Technology (“IT”) giants like: Microsoft, Amazon, IBM and many others. Often the OSS is available to the public for free (with certain limitations) and/or, for a significantly lower price point than its private enterprise competitors.
WordPress as a Content Management System (“CMS”)
According to Wikipedia (see Wikipedia WordPress), WordPress (see WordPress.org) was used by more than 22% of the top 10 million websites as of August 2013[w-1]. Considering the price of WordPress (free with easy downloads by many major hosting companies), and the ease of use, it is little wonder so many are turning to this solution as the primary online application software to market their livelihood.
WordPress is built on PHP as the programming language and MySQL as the database. During a time when so many hackers were trying to corrupt and/or destroy Microsoft based websites, this was a significant difference to stay “out of the line of fire” so to speak. These days, hackers have determined that PHP/MySQL applications are so significant that they are being targeted as well.
Security, Stability, Ease of Use
Updating constantly, WordPress has maintained a “latest stable release” product that is secure, stable and easy to use over the past several years. As of writing this article, WordPress version 3.9.2 has closed the opportunity of Denial of Service (“DOS”) attacks as well as other issues while working with a member of the Drupal security team, an OSS competitor!
As for the stability concern, many of the top web hosting companies (e.g. Bluehost, GoDaddy, etc.) are now offering WordPress specific packages that include defined restrictions regarding: themes, plugins, etc. to protect your business website as well as their infrastructure. This quickly becomes a “win-win” for all parties involved.
Ease of use is a major consideration and WordPress takes this part to heart. Rising in user adoption each and every year over its competitors, WordPress.org offers a regularly updated blog with latest useful news and tidbits, as well as an extensive library of plugins including information regarding how current each is with the latest stable release of WordPress and much more. And yes, there is a huge Support forum and extensive support documentation.
For those that prefer visual versus text to read, there is WordPress.tv with nearly anything and everything you would want to learn about existing WordPress features, plugins, themes, etc.
WordPress Business Uses
Now that we have discussed the foundation information about WordPress, why am I bringing all of this up now?
WordPress now has multiple extremely useful tools to handle:
- direct social media posting of excerpts with links back to the original article,
- admin dashboard widgets to monitor traffic usage, end-users, content viewed, demographics, etc.,
- newsletter publishing including manual and automated,
- and so much more!
Due to the power, flexibility and, ease of use, many businesses have recently contacted us at My NC SEO to build their new website or redesign their existing site with these powerful features. Having automated updates as an option for both WordPress core and plugins, these sites could continue running for quite some time!
If you have questions and/or concerns about your existing business website, please feel free to contact My NC SEO via email at firstname.lastname@example.org or call us at or call (910) 338-9SEO [910-338-9736].